Mieke Meintjes
The future of the EU Green Claims Directive has become unclear following a breakdown in trilogue negotiations and confusion over whether the proposal is being withdrawn. In a public midday press briefing, a European Commission (EC) spokesperson publicly stated that the Commission “intends to withdraw the Green Claims proposal,” prompting the cancellation of what would have been the final round of talks between EU institutions.
The Green Claims Directive, introduced by the EC in March 2023, seeks to crack down on greenwashing by requiring companies to provide evidence for voluntary environmental claims such as “climate neutral” or “eco-friendly.” Under the proposal, such claims must be verified by accredited third-party bodies before they can be used in marketing.
