Sales in the selective channel were at a standstill in all categories in France in the first quarter of 2025, warns Circana. After a disappointing festive season in 2024, the data collected by the market research company point to a difficult year for prestige beauty in France, in contrast with its neighbours in the South and the UK! We met Mathilde Lion, analyst and director of beauty for Europe at Circana.
After the post-pandemic euphoria marked by a two-digit growth in North America and Europe, in particular driven by the makeup and perfume segments, in 2024, the French prestige beauty market entered a phase of sharp slowdown.
The first quarter 2025 now points to a break in momentum, with a -2% decline in value, compared to a steady growth at +8% over the same period from January to March 2024.
“The Christmas season 2024 was not really profitable, contrary to the previous years. Today, concerns over the slowdown of the French market are clear, because it affects all categories,” confirms Lion.
