By Sabine Waldeck
Foundation shade ranges may become obsolete. Chromara Beauty has created a makeup solution that can concoct exact-match formulas at home, in retail, or at the point of manufacturing.
Chromara provides six base pigments and creates millions of custom formulations at the point of sale. The technology allows brands to carry less inventory, customers to get an exact shade match, and the industry to build a closed-loop operating system for refillable, on-demand foundation.
Personal Care Insights speaks to Lydia Steevens, CEO of Chromara Beauty, about how it is ushering a makeup landscape where the guessing game of foundation stock quantity is eliminated, an exact match is found, and waste is reduced. Steevens tells us that right now, almost half (40%) of the foundations created are not sold, leading them to be destroyed or strongly discounted.
The beauty technology company is finalizing the prototype stage, with fully functional units scheduled for beta testing in approximately 3–4 months.
Replacing stock
Instead of brands manufacturing 40–50 distinct stock-keeping units (SKUs) and hoping retailers stock the right mix, Chromara’s six base pigments create millions of custom formulations whenever needed. Brands still control their formulas, but the shade creation happens in real time based on each customer’s skin.
