By Rebecca Fearn
A recent trend report by Skyscanner revealed beauty is beginning to influence the way we travel. In fact, 27% of Gen Z travellers plan to seek out beauty treatments and skincare stores while travelling in 2026, making it an increasingly important consideration when choosing where to visit.
Countries like South Korea and France are already well-known for their skincare shopping and pharmacy culture, and other destinations have recently established themselves as the go-to destinations for specific treatments, whether it be aesthetics or wellness. Understandably, beauty fans want to discover all that’s out there, and rather than being a welcome addition to a holiday, it’s increasingly becoming the whole reason for visiting.
As someone who lives between the UK and Australia, I was eager to share my must-have experiences in Australia, as well as consult with friends and peers who are experts in beauty shopping and treatments around the world. From Thailand to Sweden, here’s how to enjoy the very best in beauty from eight countries across the globe.
Beauty tourism in Australia
It will be little surprise to anyone that my first mention has to go to my beloved Mecca. It’s the ultimate shopping destination; the range of brands is nothing short of incredible, and the in-store shopping experience is unrivalled in Australia, in my opinion. Their new Bourke Street flagship store is at the top of my list when I return to Melbourne.
