Hui Ling Dang
This round-up highlights the latest news and developments from the South Korean beauty market, featuring the cost-effective cosmetics trend, APR Corp’s guidelines on counterfeit products, and more.
Accessible alternatives: K-beauty majors debut brands, partner budget retailer to capture demand
South Korean beauty companies are actively pushing out new brands with products distributed via budget retailers to ride on the burgeoning “cost-effective cosmetics” trend.
While the beauty retail market in the country used to be dominated by Olive Young, there has been an emergence of brands launched by cosmetics giants and sold via channels such as Daiso ans convenience stores.
