L’Oréal to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands
· Strategic expansion in India: This investment reinforces L’Oréal’s commitment to India and accelerates its strategy to scale and lead in one of the world’s fastest-growing beauty markets.
· Highly complementary brand fit: Innovist’s digital-first brands naturally complement L’Oréal’s existing portfolio, bringing high-performing science-led products specifically tailored for Indian consumers
· Operational continuity: Agreement retains the expertise of Innovist’s founding team and their entrepreneurial spirit.
Clichy, France – June 18, 2026 – L’Oréal, the world leader in beauty, today announced that it has signed an agreement to acquire a majority stake in Innovist, a leading house of personal care brands in India. This strategic move marks a major step in L’Oréal’s expansion in India’s fast-growing beauty industry and complements its portfolio with local brands tailored for Indian consumers.
