By Innova Market Insights
Masks and treatments have become essential in skin care routines across North America, evolving from occasional indulgences to must-have solutions for targeted concerns. Consumers seek effective formulations in this category backed by science, sustainability, and innovation.
Innova Market Insights explores the mask and treatment market, its packaging, and its place within the realm of ethical consumerism. The market researcher also presents the key innovations steering skin care products in North America.
Masks and treatments category
The facial treatments subcategory leads in masks and treatment launches in North America. Eye and lip treatments have gained prominence in launches over the past year.
While the US remains the leader in masks and treatment launches, growth has slowed. Conversely, Canada has displayed an increase in launches over the past year. The top five companies, Estée Lauder, L’Oréal, Sephora, Tonymoly, and Unilever, account for 8% of total launches in North America during the same period.
Mask and treatment launches position themselves prominently with ethical-animal, fish- and bird-friendly, anti-aging, no-animal-tested, brightening/illuminating, and no-animal-ingredients claims.
