Make-up brands are now using augmented reality to offer their customers virtual makeup experiences via smartphones to help them choose a foundation shade or test the color of an eye shadow.
While these systems are perfectfor simulating the immediate visual effect, they cannot predict the long-lasting potential of products.
Eurofins-Dermscan, thanks to its dedicated panel, has put in place specific descriptors to score the makeup lasting but also to evaluate the lasting beautiful effect.
These new descriptors allow to evaluate if the result on skin remains as attractive 12h later!
Cosmetics@eurofins.com
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