Stepping into the future of beauty, Palm Beach Tan, Inc. has shattered the boundaries between the digital and the real with an innovative collaboration.
Partnering with Arbelle, they introduced a game-changing solution to one of the beauty industry’s most persistent challenges: finding the perfect shade of tan without guesswork.
This case study delves into how Arbelle’s cutting-edge beauty AR technology not only enhanced Palm Beach Tan’s customer experience but also set a new standard for virtual beauty consultations.
Palm Beach Tan – The titans of tanning
Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating more than 650 locations nationwide, both corporate and franchise-owned, under the brands Palm Beach Tan and Planet Tan.
The company has revolutionized the industry through innovative technology, products, and services, as well as a commitment to the education of the brand’s more than 3000 salon beauty consultants.
Palm Beach Tan offers the convenience of rewards-based memberships and a full range of beauty services, including multiple levels of sunbed tanning beds, sunless spray tanning and wellness services including red light therapy and infrared spas, as well as its proprietary line of premium tanning, beauty, and skin care products, Premier Collection.
