94% of Gen Zers in China do research on product ingredients, efficacy and safety before purchasing to know if the product is suitable for their skin type & concerns*.
*Source: sgpjbg.com CBNData.

This figure highlight Chinese consumers pain point since the instability of ingredients and additive of paraben: freshness of skincare products.
So ‘Free from’ claims + mono dose packaging able to maintain the freshness are now 2 key assets to highlight product safety and efficacy.

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By Asia cosme Lab