The Estée Lauder Companies (ELC) has opened a global technology center in Bucharest, Romania. ELC says the opening is an important step to further improve and elevate the company’s information technology function, strengthening its competitive edge through technology.

Bucharest is the third Global Technology Center that ELC has opened since launching its Global Technology Center strategy, following Long Island City in 2018 and Kuala Lumpur in 2022. The offices embody ELC’s global approach to technology management and innovation, according to the beauty giant.

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