Sensory evaluation is used to measure, analyze, and interpret peoples’ responses to products as perceived by their senses: sight, smell, taste, touch, and hearing.
It is most often used in food, beverage, and the cosmetics industries, and helps ensure product quality, consistency, and consumer satisfaction. Trained panels or average consumers assess attributes like texture, and fragrance using standardized methods.
This evaluation identifies preferences, detects flaws, and provides feedback to product development. By combining subjects’ feelings and science, sensory evaluation bridges the gap between technical excellence and market appeal.
CONTACT
Jane Tervooren
+(201) 331-9300
