By Grace Dean
When Rachael Parnell heard Aldi was selling a new skincare range that looked similar to products from luxury brand Augustinus Bader, she was “super-excited”.
She rushed to her nearest store to pick up the Lacura face cream for £8.49 for 50ml – a fraction of the £240 price tag of the Augustinus Bader 50ml product.
The sleek blue tube and gold lid of both products look remarkably similar. And though Rachael has never tried the high-end cream, she says she’s impressed by the product so far.
Aldi told the BBC its Lacura skincare range had “attracted a new demographic” and was “compared against leading beauty brands to ensure quality is matched and often surpassed”.
Rachael has been buying skincare dupes from high street stores and supermarkets for years, and she’s not alone.
More than a quarter of UK shoppers say they’ve bought a skincare or makeup dupe. This rises to 44% among 18-34 year olds, according to a survey by Barclays in February.
