From micro-trend fatigue to the search for authenticity, from the changing role of creators to the integration of social media and retail, and the impact of artificial intelligence on beauty standards. The Cosmoprof Worldwide Bologna 2026 CosmoTalks reveal a more informed, selective and participatory beauty consumer who no longer simply follows trends, but increasingly helps shape them.
The relationship between consumers and beauty is becoming increasingly non-linear. Algorithms, creators and digital platforms multiply opportunities for discovery and accelerate the circulation of trends, while the sheer volume of products, content and stimuli available is making consumers more knowledgeable and selective.
