By Sarah Parsons 11-Jan-2017

Unveiled in Las Vegas, consumers will be able to virtually try products on and receive personalised recommendation.

Element Electronics and FaceCake are the latest companies to join the smart mirror trend with the NextGen vanity mirror.

The augmented reality experience contains sensored LED lights that adapt to natural or artificial conditions.

Consumers will be able to virtually see cosmetics and accessories on their real-time reflection. The mirror will also provide personalised recommendations and buying options.

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