One of the reasons Dieux was started was because we saw the pipeline that beauty misinformation built. What starts with checking ingredients because you want to make better decisions for you and your family can snowball. And when brands, consciously or not, realize that fear is one of the most powerful emotions to drives a sale? Well, that’s when things can go off the rails.
Transparency, not fear
There’s research that connects distrust in the beauty and wellness space to distrust in institutions and science. This then has an impact on public health, how we vote for public servants and how progress is achieved. Fear in beauty can have ripple effects in so much more than just what’s in a serum.
