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We are delighted to announce the publication of FOCUS #14, the latest edition of Skinobs’ semi-annual expert panel dedicated to the rapidly evolving field of hydration claim evaluation.

Hydration remains, without question, the golden claim of the skincare market. It is the foundation on which countless product lines are built, the promise consumers look for first, and the benchmark against which efficacy…

Hydration is the #1 claim in cosmetic testing — and yet, evaluating it remains one of the most debated topics in the industry. Which methods are truly reliable? How do you go beyond corneometry? And how do you translate instrumental data into a defensible marketing claim?

On June 30, 2026, Skinobs hosted a free one-hour webinar entirely dedicated to skin…